JUPOL Quizlover: Do You Know the Colourful Global Events?

How to present the JUB brand in a different way?

With a fun quiz that challenges users to know colourful global events and simultaneously educates them about JUB and its products. Out of a total of 10 questions, 6 are related to the JUPOL Classic white paint, 2 to the DIPI tinting agent and 2 specifically to the JUB brand.

The global events we connected with the white paint:

• Queen Victoria’s wedding
• ski jumping in Planica
• the Eurochocolate chocolate festival
• man landing on the Moon
• the Festival of San Fermín
• daisies blooming in spring

The events connected with the DIPI tinting agent:

• La Tomatina (red DIPI)
• St Patrick’s Day (Green DIPI)

The questions about the JUB brand were related to:

• its most recognizable brand JUPOL

Campaign results

The campaign lasted between 15 and 30 days in different countries.

The largest number of users participated in the Croatian market – 12,989, which is 54 % of all quizzes played.

The Slovenian market also had very good conversions, as 69 % of users reached the end of the quiz. Of these, 57 % submitted their email for the prize draw, and 30 % also signed up for the newsletter. This was also the highest percentage of newsletter signups of any participating market.

With 44 %, the Serbian market had the highest engagement rate of all markets.

The Bosnian market, however, had the highest finish rate – as many as 71 % of all users who started solving the quiz played it to the end. In general, the finish rate was higher than 66 % in all markets.