Gamified European Capital of Culture

GO PLAY! is a modern, interactive mobile experience that takes visitors through the rich history, culture, and gastronomy of the cross-border area between Nova Gorica (Slovenia) and Gorizia (Italy).
Designed as a gamified city adventure, it features playful tasks and challenges that guide users among key landmarks and hidden gems while uncovering fascinating local stories.

How It Works

With a mobile app in hand, visitors explore the secrets of both cities.
Through interactive challenges, they discover historic moments, important personalities, architectural highlights, and culinary traditions.
During the adventure, players visit Europe Square, gardens, city streets, museums, and local restaurants.
At each stop, they face a new challenge — solve a riddle, decode a story, or complete a task related to the local context.

Planning and Challenges

While designing the game, we focused on bridging two distinct cultural environments.
The goal was to create a unified experience that presents both cities equally.
Together with local experts, we researched historic milestones, gathered authentic stories, and developed engaging tasks appealing to both families and individual visitors.

Blending Culture, History, and Play

Every challenge is carefully connected to its location — from the story of the old railway station to the mysteries of the French garden, from the courage of the 20th century to the flavors of today’s culinary scene.

The Result

GO PLAY! is more than a game – it’s a journey through space and time.
It allows visitors to experience the Gorizia–Nova Gorica area in a fresh and dynamic way.
The experience increases the region’s tourist appeal, encourages movement, learning, and connection.
Gamification in this form becomes a tool for revitalizing urban centers and building meaningful bonds between visitors and destinations.

Project funded by the European Union
The project is co-funded by the European Union through the Small Project Fund GO! 2025 within the Interreg VI-A Italy–Slovenia 2021–2027 program, managed by EGTC GO.